WSOP champion Lucas Jumalon becomes Poker Royalty's latest ambassador.

2026 WSOP Main Event champion Lucas Jumalon has signed with Poker Royalty as a brand ambassador after winning $10,000,000 in prize money, joining Daniel Negreanu and Phil Hellmuth.

Shortly after winning $10 million in the 2026 World Series of Poker (WSOP) $10,000 Main Event, Lucas Jumalon has signed with Poker Royalty to become its brand ambassador.

Earlier this week, the 22-year-old Washington state graduate from Grand Canyon University maintained a chip lead from start to finish at the Main Event final table, winning his first gold bracelet and a $10 million prize. Now, Jumalon has taken his first step into becoming an active advocate for poker, joining a lineup of ambassadors including Daniel Negreanu and Phil Hellmuth.

"The true ambassador of this game"

Jumalon was filled with gratitude after becoming the latest world poker champion.

"I love this game so much, it has given me so much and allowed me to meet so many amazing people," he told PokerNews. "I am truly grateful."

While some Main Event champions disappear after winning their prize money, Jumalon's signing with Poker Royalty demonstrates his commitment to a long-term presence in the poker world. Since the heyday of poker, Poker Royalty has been assisting poker players in securing sponsorship agreements and ambassador contracts with major poker brands.

"It's pure ecstasy," Jumalon said in a press release. "My goal now is to become a true ambassador for the game—someone who can bring new friends to the table and make poker look as wonderful as winning a championship. Poker Royalty has done that for the most prestigious names in the sport for two decades, and I can't think of a better team to help me achieve that goal."

"Lucas delivered a performance that the poker world will never forget," said Poker Royalty CEO Brian Balsbaugh. "A chip leader from start to finish, 9,208 entries, $10 million—and he's only 22 years old. We're honored to be in his corner, supporting him as he moves forward."

The press release states that the Las Vegas-based Poker Royalty will represent Jumalon "in matters such as sponsorships, endorsements, event appearances, licensing, and strategic brand partnerships as he enters the global spotlight as the current world poker champion."

Jumalon isn't the only rising star to join the Poker Royalty roster. Former Daily Championship winner Jeremy Becker is also an ambassador, and other members include Alex Foxen, Kristen Foxen, Josh Arieh, and David Williams.

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